Prospecting Machine — Website Lead Engine

Dashboard

Low scores are money. The weaker a site scores, the easier the sale.

Do this today

1. Source and score. Pull leads with weak sites (Claude Assist writes the search prompt for you). Run each one through the Scorecard.

2. Send first touches. Open Message Writer, pick a lead, copy the opener, paste it into LinkedIn or Meta. Mark them Contacted.

3. Work every reply first. Replies outrank new names. Send the audit result, then the booking link. Before the meeting, have Claude build the sample homepage mockup so you walk in showing, not selling.

Hot prospects (lowest scores, not contacted)

These sites scored the worst. They are your easiest conversations.

Needs follow-up now

Leads sitting in Contacted or Replied. Chase these before adding new ones.

Add a lead

Any business with a website that clearly needs an upgrade. The URL matters most: that is what you score and what Claude audits.

Business name *

Business type / niche *

Owner / contact first name

City

State

DM channel *

Website URL *

Profile / page URL (where you will DM)

Notes / personal hook (something to reference)

Bulk paste

One business per line: Business, Type, City, State, Channel, WebsiteURL. Channel and URL optional. This matches the output of the Lead Pull prompt in Claude Assist, so you can paste Claude's answer straight in.

All leads

Website Scorecard

Six categories, 100 points. Score by eye in two minutes, or copy the audit prompt into Claude and paste the result back for an instant, deeper score. Under 55 is a hot prospect.

Lead

Claude audit (the fast, accurate way)

Step 1: copy the prompt. Step 2: paste it to Claude (claude.ai, the desktop app, or Cowork). Step 3: paste Claude's JSON answer below and apply. Scores, verdict, and top fixes fill themselves in.

Paste Claude's JSON answer here

Pipeline

Move every lead left to right. The target is Booked. Score badges show you where the easy money sits.

Message Writer

Pick a lead and a step. Messages write themselves using the lead's audit score and weakest area, with your booking link baked in. Copy, paste into LinkedIn or Meta, send.

Lead

Tone variation

Claude Assist

This tool tracks and writes. Claude does the heavy lifting: finding leads, auditing sites, and building the sample mockup you show on the call. Copy any prompt below into Claude. If you run Claude Cowork or Claude in Chrome, Claude can also drive the browsing and pasting for you.

The workflow: Lead Pull prompt → paste Claude's list into Bulk Paste → run each hot lead through the Scorecard audit → DM them with Message Writer → before the meeting, run the Mockup prompt so you show up with their new homepage already built.

1. Lead Pull — find businesses with weak websites

Niche(s)

City / cities

How many leads

2. Sample Mockup — build their new homepage before the meeting

This is the closer. Claude builds a one-page sample homepage for the lead, fixing everything the audit flagged. You open it on your laptop or phone in the meeting and say "I already started yours."

Lead

Prompt preview

Click any Copy button above. The prompt lands on your clipboard and shows here.

Settings

Set these once. They flow into every message and prompt.

Product name (white-label: your brand on the header)

Your name (signs the messages)

Your business name

Booking link (Calendly or any scheduler) *

Daily touch goal

One-line offer (what you give on the call)

Data

Everything is stored privately in this browser on this computer. Export a backup any time.

How the scoring works

Six categories, 100 points: Design and first impression (20), Mobile experience (15), Load speed (15), Conversion path (25), Trust and proof (15), Findability (10).

Conversion carries the most weight on purpose. A pretty site that books nothing is still a failing site. The pitch to the owner is always the same: your site should be booking appointments and winning jobs while you sleep, and right now it is not.

Grades: under 40 Critical, 40 to 54 Poor, 55 to 69 Average, 70 to 84 Good, 85+ Strong. Anything under 55 is a hot prospect. Anything 70+ is usually not worth the DM.